Wednesday 6 September 2006 PlayStation 3 is no punch bag, according to a new Sony advert – despite being horrifically priced and now hugely delayed – it’s where gamers will be able to enjoy “real-time experiences,” where your enemies are like living, breathing opponents that adapt and evolve to learn your strengths, and prey on your weaknesses. Hit the movie tab to see the full video.

At first, the ad is almost unwatchable – it’s like an episode of Hollyoaks meets some home-schooling programme. But as the voiceover’s softly lulling tones riff on the meaning of real-time action, it’s hard not to be drawn in.

Above: Sony’s ad uses a real-life setting to illustrate PS3’s expansive next-gen abilities

Of course, there’s less than 20 seconds of game footage and the idealistic rambling is Sony’s after all, so take it with a pinch of salt. But we’d be lying if we said we weren’t pleasantly surprised at how well the ad works.